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  • The Theory of Incremental Advantage holds that seemlingly small variances in effort often have a dramatically disproportionate impact on performance. For more than 15 years, we have interviewed CEOs and other extremely successful individuals in dozens of industries. From this research and our study of history, we have distilled the criteria that separate the world's preeminent performers from the runners'-up. These criteria account for vast disparities in compensation, stature and respect.

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Theory of Incremental Advantage

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September 01, 2007

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