When competing against

respectable adversaries the

difference between success and

failure — between

victory and defeat — is achieving

IncreMental Advantage.

How small the margin of victory in war and sport. How decisive the seconds. How meaningful the meters. How disproportionate the spoils. "In war, you win or lose, live or die — and the difference is an eyelash”. How true the words of General Douglas MacArthur.

 

The history of the world has been decided in seconds. The face of the earth has been demarked by skilled diplomats omitting seemingly irrelevant words from treaties. Leaders of the most powerful nations on the globe are chosen by a handful of voters. The world’s greatest inventors beat their rivals to the patent office in a matter of mere hours. Revolutionary inventions narrowly avert becoming one more link in a chain of failure. Historic calamities result from reactions merely seconds delayed. In some spheres, being the runner-up is synonymous with being a non-entity.

 

So too, in business, your ability to seize seemingly minute advantages will spell the difference between success and failure. Your ability to detect weakness or nervousness in your adversary’s body language can result in winning concessions worth millions of dollars. An off-handed comment by the junior-most person at an adversary’s company can reveal more than all of that company’s public filings and your investment bankers’ advice.

IncreMental Advantage is a think tank dedicated to helping successful professionals reach the very pinnacle of success in their respective fields. Our research focuses on analyzing how professionals can leverage the nonlinearities of life to their benefit. Our scholarship is devoted to assessing the commonality of the constellation of circumstances that account for executives achieving the apex of excellence.